No 7 Beautifully Matte Foundation Review

Monday 29 August 2016

If there’s one thing I like when it comes to makeup, it’s a good old matte finish. I’ve never bought into the “dewy glow” hype and I end up looking like a disco ball if I even attempt to apply highlighter. Matte suits me fine as it requires minimal effort and I don’t have to worry about looking like I shoved my face into a big bowl of grease.


Despite my love for matte finishes, I seem to be lacking in a matte foundation. For some unknown reason I’ve been gravitating towards ones that have the dewy glow that never wears well on me so, as Summer supposedly arrived in Scotland, I figured I would finally invest in a decent matte foundation. I’m saying I invested in a decent foundation but in reality, I went on the Boots website and noticed they had a foundation called No 7 Beautifully Matte foundation so I bought it. There’s a strong chance I made this purchase during a time usually reserved for sleeping.

Since I was buying the foundation online, choosing the correct shade was a difficult task. I figured “Cool Ivory” would be my best option but to be fair, I could’ve gone with any shade and it would be far too dark for me. The problem with drugstore foundations is their shade choice is always extremely limited which means ghosts like me are forever wearing the wrong shade.

“Cool Ivory” is definitely a little bit too dark for me but I guess that’s to be expected when your skin is so light it glows in the sun. Shade woes aside, the No 7 Beautifully Matte foundation is a somewhat nice addition to my makeup drawer. It does provide the matte finish I so crave and it held up well during the week of warm weather that Scotland had. Granted, a few oily patches make an appearance throughout any typical day but they’re nothing for me to get truly worked up about. It also provides a nice medium coverage which is always preferable when my skin is going into meltdown.


Sadly, though, the No 7 Beautifully Matte foundation isn’t perfect. I find it dries incredibly quickly so a fast application is required. Usually, I apply little blobs of foundation along my face and then blend but with this foundation, I have to work in small areas and blend as quickly as possible. The foundation also emphasises any dry patches of skin so I’m now acutely aware of dry skin I didn’t even know I had. It also has a tendency to accentuate pores if I fail to use a primer beforehand.

If the No 7 Beautifully Matte foundation didn’t settle into the dry patches that went undetected until I acquired this foundation, I’d happily put it on my repurchase list. I can live with having to blend quickly and ensuring I apply a primer beforehand if it means I get a nice matte finish but I can’t live with light orange patches on my skin. Sorry No 7 Beautifully Matte foundation, you’re good but you’re not that good.

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