I never used to bother about the whole PR/brand side of blogging. I was fully aware that people were writing sponsored posts but I never really thought much of it. That was until brands and PRs started to approach me about writing sponsored content. I was completely naïve to begin with but now, after multiple frustrating emails with PRs and hearing other people’s thoughts I’m armed with legal knowledge and common sense.
I’m a bit of an awkward turtle so I find the whole approaching brands and PRs thing a little daunting. I tend to refrain from doing it and let the brands and PRs come to me. Admittedly I do find the whole “what’s in it for me” conversation to be an uncomfortable subject but I’ve since learned it’s something I need to do. Don’t get me wrong, I’m not one of those bloggers who demand money and free things left, right and centre but I am starting to realise it’s unfair for a brand to get something while the blogger walks away empty handed.
In the past few months I’ve had multiple encounters with PRs and brands regarding sponsored posts. The posts are usually something I’m genuinely interested in so I’m always down to do the posts until the matter of payment comes up. I’ve quoted some very odd prices just to see if the person I’m talking to will bite but they never do; even the cost of a meal deal is “outwith their budget”.
Bloggers get a bad rep due to some people being overly greedy but more often or not, we’re just looking to pay our bills. Sponsored posts don’t faze me anymore but the idea that bloggers should write posts for brands that require a hideous amount of time and effort for free is beyond me.
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